Nick Cave did four lovely, silly marketing videos for his new album and put them on Youtube a while before the release of his latest album “Dig Lazarus, Dig!!!”. It was a greatcampaign. A bit humourus, a bit strange and also with a spice that hinted something about the feel of the new music.
http://www.youtube.com/watch?v=8mAh8nF-cko
Portishead is releasing their new album in the end of April, and they have found a problem with Youtube, since many of their coming songs are available there as some kind of raw videos with simple graphics. Since mashups are used by the listeners, they are also found elswhere, like on Portisheads Last FM-site. The videos are being blocked, but republished in this competition between record company and listeners. Here are some of them:
Magic doors: http://www.youtube.com/watch?v=IqITyRdNTws
Hunter: http://www.youtube.com/watch?v=o6h_-JAlLnI
The Rip: http://www.youtube.com/watch?v=mPDMLq4TtrI
On Last FM: http://www.last.fm/music/Portishead
So there are different angles of the use of Youtube. I read a while ago about different departments in one and the same company, where the economy department demanded a quick removal of some videos from Youtube, while the marketing department called a few days later and asked where the material had gone…
Myself, I love Youtube. As a child of the cassette generation, I have no problem with the crappy sound quality and small screen. Its lovely to find all these rarities and culture treasures, as well as Portisheads coming album. Im not even illegal in any sense, since I dont download it. It has become a kind of radio for me and a source to find new music. And I will buy the Portishead album. On CD. For anyone wondering.
0 Responses to “Youtube as marketing tool”