Reviews and reviewers

We learn that it takes time for reviews to be published. Its 1,5 months since we sent all the packages, and now the are beginning to publish the reviews. So far The Modesty are getting really good press. Mostly 4/5 and some 3/5. The reviewers are writing very nicely about them.

Tree full of people are getting more mixed reviews: 1/5 up to 4/5. The critic aims mostly at the confusing mix of influences. One wrote that its pretentious… Hahaha.

So why bother with reviews? Isn’t it just a few people expressing their personal taste?  Well, the idea is that a good review is useful in marketing. 4/5 and 5/5 is great since its always better that someone outside our team spreads the acclaim. 2/5 and 3/5 is not useful in marketing, but its professionally good for the band to meet some critics and get serious remarks. 1/5 is just an insult.

Here is a great site, kritiker.se, that gives overview of the reviews.
The Modesty: http://kritiker.se/recension.asp?i=38788
Tree full of people: http://kritiker.se/recension.asp?i=40475

The Modesty are here

The debut album of The Modesty, called Heads in our hands, arrived from Czech republic last week. We sat on sunday to post packages to critics, radio, TV and the shops that we have deals with. It wil lbe very intersting to see how it is recieved.