As a record company, there is a phenomenon we have to deal with. Suddenly artists start sending demos. This is quite strange, since we used to be the ones sending the demos. Now, at the other end, we try to get the time to listen and write to everyone. It feels important to be able to give some kind of relevant feedbakc to people sending. mostly we have received websites and myspace sites, which is very efficient and gives a good view of the bands style. Some has sent CD:s, which in turn is a great way for us to take home or listen in the car.
Generally the recording quality is incredible. I mean, gosh, I sat with a cassette 4-track when I started… It seems that musicians knows how to handle a studio and how to twist the knobs for great sound. However, the songs; meaning melodies, groove, spirit and dynamics, are not as good. I feel that there is a lot of technology and very little magic involved in the music. Some exeptions though… We will see what happens.
Two japanese bands, one english and some swedish bands has sent the demos. Of course we are not a usual record company, so we require more than just someone who wants to get onto Itunes… We want people who become part of the team, to work with us in marketing, networking and creativity.
