Music business 2.0

I will now reveal a new expression, that has formed in my mind. The thoughts are not all clear, but here is a start. In my day job I work with these issues all the time, so I have some insights on the culture, technics and communication.

 When speaking about the new western culture in media, communication, marketing and sales, it is more and more common to use the expression “2.0”: Web 2.0, Politics 2.0, Travel 2.0, Banking 2.0, and more. All in an attempt to explain what is happening with our culture: Before there were a few that had the power to publish to the masses, a few held the tools for business, marketing and communication. Deciding how people should interact and how to gain access to the tools and channels of our culture. Static products and tools.

A new culture is rising where the masses can publish, interact and take control over their own culture. Highly individualized, and highly technical. The communication culture has already changed massively. We communicate in ways we never thought of 10-15 years ago. The marketing culture is also well on the way of a permanent change, where individuals can make statements that are regarded as seriously as the large companies. The same thing is about to happen in politics. Personal blogs and Youtube-movies knocks president candidates to the floor. Also more dynamic products and tools are being used. The creators only making the frames, and the users putting in the content.

Music business has got a lot of attention in these cultural discussions, being slow to pick up on whats happening. My thought is this: We need to rethink how music works, and will work in the future, because this development is not going take us back to the eighties, when records were sold in amounts that the business only dream of today. We need to see what is coming. And I think this is coming:

– A close connection between audience and artists, with few or no middle men.
– Huge amounts of small music publishers, cooperating in selling, marketing and distribution.
– Digital media working in new ways. The MP3-culture is just a static start on this. We will see new technology, more interaction and more innovation.
– Cheaper and easier recording facilities, where music is made by anyone that has an idea.
– New copyright laws that permits or stops attempts of innovation.
– Even more artists than today, but short lived, because they can not make a living from music.
– A larger live scene, both physical and digital, as more bands try to find their channels and their audience.
– New ways of creating and regarding music, not as a static, finihsed expression, but as an ongoing work that changes, interacts with the audience and never gets finished.
– Associative ways to find new music, working with metadata and more advanced ways of searching for it.

 These are my first thoughts in this matter. More will certainly come.


1 Response to “Music business 2.0”

  1. 1 johnnypeepers December 12, 2007 at 1:50 pm

    I miss the tunes from the good-old days. To me the music business died somewhere around the mid-70’s. I think the music became corporatized with professional song-writers. Bands with visual appeal were signed over substantive talent, and MTV skewed the incentives for musical acts. Good post though, I liked it.

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